Unlocking Technology to Bring People Closer
In a world that increasingly values safety and connection, Care222 was tasked with introducing its innovative ultraviolet light sanitization solution, emphasizing both its advanced capabilities and human-friendly nature. The critical challenge was to bridge the gap between scientific innovation and the public's comprehension and trust.
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In collaboration with The Next Practice, Care222 leveraged the growth triple play approach, aiming to connect with a broad spectrum of audiences, spanning from B2B2C sectors to the academic community. The content was purposefully designed to highlight the "care" at the heart of Care222's human-safe ultraviolet light technology. Side-by-side demo videos were paired with research-backed information, effectively adopting a "seeing is believing" approach to showcase the product's unique advantages.
The campaign surpassed KPIs and achieved 20% YoY increase in organic search and 2.74%CTR. By elevating the awareness of Care222’s Filtered Far UV-C technology beyond experts, consumers-built confidence in the revolutionary, human-safe sanitization, and businesses found novel ways to bolster public safety.
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