Creative Intelligence: When GenAI Meets Human Intuition

“Unrealistic” timelines can actually work. Here’s how the Next Practice tackles fast-tracking innovation.

The Next Practice has partnered with purpose-driven brand design and digital marketing agency, Matchfire, to launch a full-service brand purpose offering that helps corporate, nonprofit and startup clients inspire change through data analytics, consulting, marketing, digital, communications, gaming and media.

At the height of the COVID-19 pandemic, The Next Practice team sprang into action to launch CTRX Pathways — a campaign to increase agility, accelerate enrollment speed, leverage automation and diversify patient pools in clinical trials.

The Next Practice launched Next Content Labs to develop strategic, short-form content solutions and quick-turn videos for businesses, non-profits, healthcare systems and individuals to help clients across Next Practices Group stand out from the pack. Emmy award-winning producer, Chris Martin, will provide expert direction as Next Content Labs’ Founder and President.

We believe companies have the power to do good and do well and are the new driving force to help individuals, society, and the planet thrive in perpetuity.

As the countdown to Black Friday and Cyber Monday begins, we look back at Double-11 in China, the world’s largest shopping festival, and the three e-commerce trends that led the way in this year’s global shopping phenomenon.

During our 2022 offsite gathering, we had the honor and privilege to partner with InternationalVolunteers in Urology (IVU). IVU promotes urologic health equity worldwide by providing urologic healthcare, education, training, and research mentorship in low-resource areas. Our time together not only allowed us to celebrate all the good from 2022 but also to serve the global community - it brought purpose forward. 

Clinical trials are a crucial step in developing and approving new medical treatments, but they can also be a major hurdle for researchers, academia, and biopharma companies. In fact, a significant number of clinical trials fail to meet their enrollment goals, leading to delays and increased costs. The impact, ultimately, hits all of us where it matters most: our collective health and well-being.

Welcome to SXSW, where the world's most innovative and creative minds gather to share their perspectives over breakfast tacos and live music. With so many events to choose from, it can be challenging to navigate. We've curated a list of the top six healthcare panels that we are excited to attend, covering everything from recruiting for clinical trials to emerging trends in the FemTech industry.

In today's ever-changing business landscape, having a clear sense of purpose is essential for companies that want to stay ahead of the curve. Purpose-driven companies had higher employee engagement, customer loyalty, and higher levels of innovation. Purpose-driven companies also had higher revenue growth, higher profit margins, and were more likely to attract and retain talent. A well-articulated and activated Purpose across the organization gives businesses a reason for being and is a powerful driver for success.