Part 1: Centaur Work – Muse, Machine and the Future of Creativity

4/30/2025

Centaur work is the future of creativity - what I learned at WhartonIts no secret that marketers are under pressure everyday to do more with less.That won't happen with traditional org charts or bolt-on AI tools.What’s needed now is a new model for how teams think, create, and deliver:Centaur Work — human instinct + machine intelligence.This is how top brands will win the next era of marketing.

Chris Foster
Global CEO