Purpose

We believe companies have the power to do good and do well and are the new driving force to help individuals, society, and the planet thrive in perpetuity.

Marketing isn’t broken. It’s just built for yesterday. In a time of tariff shocks, policy swings, and consumer whiplash, too many brands are still using marketing playbooks that weren’t designed for volatility. The question isn’t whether disruption will hit—it's whether your marketing engine is built to grow through it.

A sustainability performance assessment of global leaders within the e-commerce sector. This in-depth analysis uncovers the intricate balance of financial growth and sustainability efforts of the e-commerce sector while providing insights for other sectors striving to enhance their sustainability reporting and stakeholder engagement.

Sustainability marketing is not just a strategy but a comprehensive reflection of a company’s dedication to sustainability at all operational levels. Let's discuss the essence of sustainability marketing, its fundamental differences from traditional marketing practices and its importance in today’s business landscape.

Centaur work is the future of creativity - what I learned at Wharton Its no secret that marketers are under pressure everyday to do more with less. That won't happen with traditional org charts or bolt-on AI tools. What’s needed now is a new model for how teams think, create, and deliver: Centaur Work — human instinct + machine intelligence. This is how top brands will win the next era of marketing.

The future of marketing isn’t man vs. machine—it’s man with machine. In Part 2 of my series, I explore how marketers can thrive by pairing human insight with AI execution. This is where strategy, creativity, and technology converge to create real value. It’s time to move from automation to augmentation. From output to impact.

With a record of driving sustainable growth across clients, agencies, and global markets, Chris Foster, Global CEO of The Next Practice, has experience operating in a volatile economic environment. We sat down with Chris to discuss how brands can leverage the growth triple play – Purpose, DataAnalytics, and Creative Solutions – to get through the recession and come out stronger.

In today's ever-changing business landscape, having a clear sense of purpose is essential for companies that want to stay ahead of the curve. Purpose-driven companies had higher employee engagement, customer loyalty, and higher levels of innovation. Purpose-driven companies also had higher revenue growth, higher profit margins, and were more likely to attract and retain talent. A well-articulated and activated Purpose across the organization gives businesses a reason for being and is a powerful driver for success.

During our 2022 offsite gathering, we had the honor and privilege to partner with InternationalVolunteers in Urology (IVU). IVU promotes urologic health equity worldwide by providing urologic healthcare, education, training, and research mentorship in low-resource areas. Our time together not only allowed us to celebrate all the good from 2022 but also to serve the global community - it brought purpose forward.

As the countdown to Black Friday and Cyber Monday begins, we look back at Double-11 in China, the world’s largest shopping festival, and the three e-commerce trends that led the way in this year’s global shopping phenomenon.

Posting thought leadership content on LinkedIn is a cost-effective way to promote your talents and establish yourself as an expert in your field. Our previous blog post details ways to optimize your LinkedIn profile for thought leadership. This one walks you through the next phase — finding your voice.