Who we are
We are The Next Practice
We believe ideas that move people are giving. At the heart of everything we do is Brand Generosity—the belief that when brands lead with value, people move. Because great ideas don’t just sell, they serve. And giving first creates the kind of meaningful connection that drives both action and growth.
What we do
We create value-driven experiences that connect brands with the people who matter most. Our integrated teams work across four key practices:
Integrated Digital & Commerce
We build seamless digital experiences that foster meaningful customer relationships and measurable results for both consumers and B2B audiences.
Healthcare Marketing
We design connected brand and growth strategies that span clinical recruitment to commercialization, creating impact with healthcare professionals and patients.
Employee Marketing
We craft compelling employer brands and personalized employee experiences that help companies attract, engage, and retain top talent.
Sustainability Marketing
Guided by the United Nations Sustainable Development Goals, we close the gap between sustainability awareness and action through creative ideas that lead to real-world change.
Our Capabilities
We integrate Branding, Creative, Analytics, and Media with a relentless focus on client-centricity—ensuring every solution is insight-led, outcome-driven, and built around your goals.
Branding
Brand Positioning • Brand Purpose • Organizing Idea • Visual Identities
Creative
Content • Digital Design • DTC & CRM Activation • Loyalty
Analytics
Research • Audience Insights • Data Governance • Dashboards • Performance
Media
AI-Led Planning • Execution • Measurement & Reporting