Leveraging the Power of Purpose with Matchfire


Our full-service brand purpose offering will include data analytics, consulting, marketing, digital, communications, gaming, and media

Environmental, social and governance (ESG) issues are top of mind for consumers and investors. As a result, clients increasingly seek more sophisticated purpose-driven marketing strategies and solutions. The Next Practice has partnered with purpose-driven brand design and digital marketing agency, Matchfire, to launch a full-service brand purpose offering that helps corporate, nonprofit and startup clients inspire change through data analytics, consulting, marketing, digital, communications, gaming and media.

Founded in 2006, Matchfire works with emerging and established brands and organizations to ignite engagement and inspire meaningful change by combining data analysis with creative solutions. Clients span a wide array of industries and include MARS, Salesforce, CARE International, LG, American Airlines, and the United Nations. Matchfire is also a founding member of purposewerx, a global collective of founder-led companies committed to driving business and social impact at scale.

NPG will combine its brand purpose work into one group that includes Matchfire, ChangeX, Bliss Impact, Games for Good, and a new ESG analytics offering that will launch in the fall. Brian Powell will remain a Partner at Matchfire and assume the role of NPG Managing Partner, Purpose.

The Next Practice is proud and excited to partner with an agency whose values and mission align so closely with our own. I am grateful for the opportunity and confident Matchfire’s design and digital expertise will help us deliver a growth triple play across analytics, creative and purpose.

To learn more about The Next Practice and Matchfire’s partnership, visit: Businesswire.com

Chris Foster
Global CEO
Colin Foster