Colin Foster

I have spent my career on the side of marketing where ideas meet outcomes.

As a co-founder of The Next Practice, I lead an agency built to close that gap: integrating brand, data, and AI to help organizations grow, and applying the same discipline to a very different kind of outcome through Accru iQ, our clinical trial recruitment practice.

My belief is simple. The best marketing does not just move people, it moves the metric that matters, whether that is a purchase, a conversion, or a patient finding the right trial.

I have spent 25 years building that discipline from the ground up. At Real Chemistry, I built the firm's first Social Media and Influencer practice to nearly $20 million in year one, and co-founded Twist Marketing, scaling it from $10 million to $45 million. At Novartis in Basel, I built the case for a regulated global pharmaceutical company to adopt social media, moving it to industry leadership in 18 months.

At Accru iQ, that same discipline helped enroll a clinical trial published in the New England Journal of Medicine and named a Clinical Research Forum Top 10 study.

I have lived and worked across four countries and three continents, and I build in English, French, and Spanish.