Colin Foster

Clinical trials are a crucial step in developing and approving new medical treatments, but they can also be a major hurdle for researchers, academia, and biopharma companies. In fact, a significant number of clinical trials fail to meet their enrollment goals, leading to delays and increased costs. The impact, ultimately, hits all of us where it matters most: our collective health and well-being.

Clinical trials don’t usually fail because of flawed science. They fail because the right people are never reached, never engaged, never moved to act.

The Next Practice has partnered with purpose-driven brand design and digital marketing agency, Matchfire, to launch a full-service brand purpose offering that helps corporate, nonprofit and startup clients inspire change through data analytics, consulting, marketing, digital, communications, gaming and media.

The Next Practice launched Next Content Labs to develop strategic, short-form content solutions and quick-turn videos for businesses, non-profits, healthcare systems and individuals to help clients across Next Practices Group stand out from the pack. Emmy award-winning producer, Chris Martin, will provide expert direction as Next Content Labs’ Founder and President.

At the height of the COVID-19 pandemic, The Next Practice team sprang into action to launch CTRX Pathways — a campaign to increase agility, accelerate enrollment speed, leverage automation and diversify patient pools in clinical trials.

We’re thrilled to announce that The Next Practice is now part of the Attivo Group, a global collective of future-facing, independent agencies reimagining the future of brand and consumer engagement.