News

Marketing never remains static; it evolves with the world. From the impact of global ad revenue trends to the merging of physical and digital experiences, here’s a look at ten macro trends shaping the global marketing landscape:

Clinical trials don’t usually fail because of flawed science. They fail because the right people are never reached, never engaged, never moved to act.

This year’s Double 11 shopping festival showcased not just a surge in sales but also a leap in digital innovation, as AI, livestreaming, and social commerce platforms played pivotal roles in shaping consumer experiences and opening new avenues for growth.

The Next Practice has partnered with purpose-driven brand design and digital marketing agency, Matchfire, to launch a full-service brand purpose offering that helps corporate, nonprofit and startup clients inspire change through data analytics, consulting, marketing, digital, communications, gaming and media.

The Next Practice launched Next Content Labs to develop strategic, short-form content solutions and quick-turn videos for businesses, non-profits, healthcare systems and individuals to help clients across Next Practices Group stand out from the pack. Emmy award-winning producer, Chris Martin, will provide expert direction as Next Content Labs’ Founder and President.

We’re thrilled to announce that The Next Practice is now part of the Attivo Group, a global collective of future-facing, independent agencies reimagining the future of brand and consumer engagement.

The marketing landscape is evolving rapidly. These forces are collectively transforming the way we engage with consumers, pushing the boundaries of traditional marketing practices. As we adapt to these significant shifts, it becomes crucial to explore how these trends are molding the present and foreseeable future of marketing.

Each year, the world's leading innovators, entrepreneurs, and creatives converge in Austin, Texas for one of the most highly anticipated events of the year - SXSW. At The Next Practice, we believe in harnessing the potential energy that exists at the intersection of Purpose, Analytics, and Human Creativity. We have curated a list of seven sessions that embody the spirit of "Purpose" at this year's SXSW festival. From thought-provoking talks on emerging technologies to inspiring stories of social impact, these sessions are sure to inspire and educate

Welcome to SXSW, where the world's most innovative and creative minds gather to share their perspectives over breakfast tacos and live music. With so many events to choose from, it can be challenging to navigate. We've curated a list of the top six healthcare panels that we are excited to attend, covering everything from recruiting for clinical trials to emerging trends in the FemTech industry.