Impact
64.6k
Engaged sessions
+865%
MQLs generated above target
42.2%
Quality lead rate
Challenge
In today’s volatile risk landscape, businesses need more than periodic assessments, they need real-time intelligence. Supply Wisdom faced the challenge of positioning its AI-driven platform as the future of third-party risk management, capable of delivering continuous monitoring across seven risk domains. The opportunity was to move beyond traditional TPRM models by highlighting the platform’s ability to accelerate onboarding, reduce disruptions, and unlock faster go-to-market strategies. The critical task was to communicate these operational and revenue-driving advantages to mid-to-large enterprises, translating complex risk data into clear business value.
Approach
To meet Supply Wisdom’s challenge, The Next Practice deployed a precision-targeted strategy focused on reframing risk management for the modern enterprise. We built a messaging framework that contrasted the inefficiencies of legacy systems—manual monitoring, delayed vendor onboarding—with the speed and intelligence of Supply Wisdom’s real-time, automated platform.
Content was designed to convert curiosity into confidence, pairing business impact stories with clear calls to action that moved prospects from awareness to engagement to conversion. Paid media efforts prioritized Google Search, programmatic, and META retargeting, targeting risk, compliance, and procurement decision-makers with firmographic and technographic precision. Every touchpoint, from gated assets to webinar sign-ups, was optimized to drive measurable results, helping Supply Wisdom position its platform as essential infrastructure for enterprise resilience and growth.
A visual world built to invoke action
In a category dominated by complexity and jargon, Supply Wisdom’s visual system cut through the noise with bold, urgent messaging and clear, data-led storytelling. Each visual paired an unmistakable risk reality, like port strikes, supply freezes, or regulatory non-compliance, with a provocative call to act. Designed for high-scroll environments like META, these creatives brought immediacy to abstract threats, using sharp copy, striking imagery, and a consistent visual arc to educate, alert, and convert. Together, they transformed passive awareness into decision-maker engagement—moving AI-powered risk intelligence from back-office function to boardroom priority.
