Impact
1
Award-winning brand & website redesign
137x
Engagement with newsroom content
2:25
Avg. time on site post launch
Challenge
BlueRock Therapeutics needed a bold new brand idea, language, and visual identity to reflect its pioneering work in cell+gene therapy. The challenge was to craft a website that captured its core values and business priorities while engaging audiences and clearly positioning BlueRock as a leader in clinical-stage biotechnology.
Approach
At BlueRock, their mission is to revolutionize the treatment of degenerative diseases, transforming the hypothetical "What if?" into the actionable "Here's how." The website targets key audiences:
- PhD Scientists: Potential collaborators or employees should perceive BlueRock as a hub of groundbreaking science conducted by brilliant minds who are passionate about their work. We aim to be at the forefront of new discoveries.
- Physicians: Surgeons and primary care doctors should feel confident in the procedures, believing the benefits outweigh the risks.
- Patient Organizations: It's crucial to convey our scientific endeavors clearly, explaining our mission and its significance to these groups.
- Talent: For prospective hires, the experience had to reflect more than innovation. It needed to express BlueRock’s deep commitment to purpose and what it means to be a BlueRocker: someone inspired to do meaningful work that changes lives
The brand redesign was informed by audience insights. These insights shaped a content strategy emphasizing a modern, mobile-first user experience. The approach included concise content, striking visuals, and a conversational tone that balances engaging storytelling with factual information, avoiding information overload.
At BlueRock, their inquisitive scientists approach their work as an artist would a blank canvas, transforming ambitious visions into tangible realities. The website features a striking visual of a petri dish, symbolizing BlueRock's ability to mold and transform a single cell into a therapeutic powerhouse, rejuvenating the human condition. This imagery invites the audience to delve deeper into the potential BlueRock offers.
Throughout the website, authentic scientific images intertwine with hand-drawn illustrations. This blend emphasizes that science, as practiced at BlueRock, is a journey of inquiry, experimentation, and adaptation, often captured in notes and sketches that lead to innovative ideas and unexpected discoveries.Through a combination of words and visuals, the audience is invited to embark on the BlueRock journey.
