Joel De La Garza

Posting thought leadership content on LinkedIn is a cost-effective way to promote your talents and establish yourself as an expert in your field. Our previous blog post details ways to optimize your LinkedIn profile for thought leadership. This one walks you through the next phase — finding your voice.

Recent years have seen LinkedIn evolve from a virtual job board and recruitment tool to a platform for sharing thought leadership content. Thus, the goal of creating a LinkedIn account has shifted from simply finding a job or job candidate to becoming a top voice in your industry. Establishing yourself as a thought leader may sound like a big undertaking but starting on that path consists of taking just a few small steps. Below are five easy ways you can start to unlock your LinkedIn profile.