Bev Ho

This year’s Double 11 shopping festival showcased not just a surge in sales but also a leap in digital innovation, as AI, livestreaming, and social commerce platforms played pivotal roles in shaping consumer experiences and opening new avenues for growth.

A sustainability performance assessment of global leaders within the e-commerce sector. This in-depth analysis uncovers the intricate balance of financial growth and sustainability efforts of the e-commerce sector while providing insights for other sectors striving to enhance their sustainability reporting and stakeholder engagement.

Sustainability marketing is not just a strategy but a comprehensive reflection of a company’s dedication to sustainability at all operational levels. Let's discuss the essence of sustainability marketing, its fundamental differences from traditional marketing practices and its importance in today’s business landscape.

In today's ever-changing business landscape, having a clear sense of purpose is essential for companies that want to stay ahead of the curve. Purpose-driven companies had higher employee engagement, customer loyalty, and higher levels of innovation. Purpose-driven companies also had higher revenue growth, higher profit margins, and were more likely to attract and retain talent. A well-articulated and activated Purpose across the organization gives businesses a reason for being and is a powerful driver for success.

The marketing landscape is evolving rapidly. These forces are collectively transforming the way we engage with consumers, pushing the boundaries of traditional marketing practices. As we adapt to these significant shifts, it becomes crucial to explore how these trends are molding the present and foreseeable future of marketing.

As the countdown to Black Friday and Cyber Monday begins, we look back at Double-11 in China, the world’s largest shopping festival, and the three e-commerce trends that led the way in this year’s global shopping phenomenon.