The Next Practice works internationally with client-partners to develop commercial and investment opportunities by addressing the century’s most unavoidable challenges.

We design and manage innovation initiatives that apply our unique analytics and process methods to develop new products, new business models, and new forms of development. We support investment and the market entry of these new offers, and build brands to communicate their value.

Co-founded by Prof. C.K. Prahalad, The Next Practice was the first consultancy to specialize in business innovation for ‘base of the pyramid’ (BoP) market segments. The BoP ventures of TNP clients represent some of the world's most highly acclaimed BoP initiatives.